Head of Product Management
Are you a people-first product leader? Join us to build impactful digital products and help millions of users tell their stories.
Head of Product Management
We’re looking for a product leader who’s passionate about building impactful digital products and helping teams thrive. As our new Head of Product Management, you’ll lead a team of four Product Managers and play a key role in shaping our product direction and ways of working.
Once Upon is a modern and flexible place to work, in terms of technology as well as methodology. If you’re interested in being part of building something that's still in the beginning of its journey – this will be your cup of tea. Our app has over 7.6 million downloads and our goal is to keep growing quickly and steadily.
About the role
As Head of Product Management you will support and align your team in their day-to-day decision making, while also overseeing short- and mid-term product strategy. You will be part of the Product & Tech area management group together with our Head of Product Design, our two Software Engineering Managers, our CTO and our CPO. In that forum you will evolve and improve our ways of working within product management and drive team hiring and growth strategy as needed. You will report to the CPO.
What you’ll do:
- Coach and align the Product Managers across our four product teams
- Foster a culture of exploration, where data, user insights, and continuous experimentation guide our product decisions
- Evolve and shape our ways of working as an important part of the Product & Tech leadership team
- Collaborate with the CPO on our long term product strategy, and turn high-level company goals into actionable product work
- Deepen the collaboration between tech and design across the Product & Tech area
- Drive meaningful outcomes through cross-functional collaboration with Marketing, Data, Customer Care, Finance and Supply Chain
Your background
You’ve worked as a Product Manager and bring hands-on experience in agile digital product development. A degree in tech, business, or design is a plus – but your practical leadership and product sense matter the most.
We believe you have:
- 7+ years of experience in digital product development, including time as a senior or lead PM. Leadership experience is a strong advantage. Experience from app-based services is a bonus
- Strong understanding of product strategy, discovery and cross-functional collaboration
- Strong English skills are required, though native-level fluency is not expected. Swedish is a bonus.
- Experience with product management and analytics tools like Jira and Amplitude to support prioritization and learning.
Who you are
You’re a people-first leader who gets energy from helping others succeed. You combine structure and empathy, thrive in a cross-functional setting, and know how to balance user value with business needs. You like creating clarity in complex environments and know how to connect the dots across people, teams and strategies. You believe in experimentation, iteration and user-driven decision making. Most of all, you’re excited to build great products – together with others.
Working at Once Upon
Our app was created to help people save their favorite moments in an easy and fun way, a little at a time, making everyone’s memories shine. And that’s how we want our workplace to be too – life (and work) at Once Upon should definitely be filled with happiness. Because happiness is the key to success, not the other way around. Right? We’re also proud to be both a B Corp and a certified Great Place to Work® – recognitions that reflect our long-term commitment to sustainability, trust and a strong people-first culture.
We strive for a safe, caring environment that gives everyone space to be their whole self, all the time. If you are free and have fun at work, it is easier to be passionate and responsible for what you do. We always dare to do what we believe in – failing at something is not the opposite of succeeding in the long run. And we always strive to make things better, for our Once Uponers, for our planet, and for each other.
Through innovation, co-creation, transparency and our collective knowledge as a team we always aim to bring value to our Once Uponers. And that collective brain grows with every new colleague that we welcome to the team, enriching us with new perspectives, experiences, and views on life.
At Once Upon, we are committed to being a company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.
Location
Our headquarters is located in Skellefteå, in the North of Sweden. We also have offices in Piteå, Örnsköldsvik, Umeå and Stockholm. We are remote flexible, but we value the creativeness and sense of community that follows from meeting face to face with colleagues. For this role, we're looking for someone based in our Skellefteå office, where the majority of our product team is located, enabling close teamwork and an engaging work atmosphere.
Let’s connect
Ready to shape the future of the product at Once Upon? Apply now – and tell us what excites you most about this role. Please help us get to know you by submitting your resume or LinkedIn profile on our website. You don't have to send us a cover letter, but please write a line or two where you let us know what you will bring to the table in this role. Applications in Swedish or English work equally fine.
We conduct a competence-based recruitment, meaning that every person who applies to join Once Upon receives equal employment opportunities. We value a welcoming environment where everyone feels included, respected and empowered, regardless of their sex, transgender identity or expression, ethnicity, religion or other belief, disability, sexual orientation or age.
If you have any questions about the role or working at Once Upon, you are welcome to contact People & Talent Management Partner, Jenny Falk at jenny.falk@onceupon.se or Chief Product Officer Linus Nilsson at linus.nilsson@onceupon.se.
We will review applications and conduct interviews continuously throughout the process, so we encourage you to submit your application at your earliest convenience.
Last day of application is September 5th.
- Locations
- Headquarters (Skellefteå)
- Remote status
- Hybrid

About Once Upon Publishing AB
Meaningful memories bring us closer to each other. And the best part? They're created all around us, every single day. That spontaneous Tuesday night dance party in the kitchen. A catch-up with a friend. Your toddler’s look of betrayal after their very first taste of a lemon.
To some, these kinds of moments might seem insignificant. But to us, they are everything. By focusing on them, we can elevate our self-worth and deepen our relationships, thereby creating positive ripples in the world. Bold words from a company that helps you save memories in a photo book? We don't think so.
Once Upon was created to revolutionize how you capture and enjoy your memories. We're always by your side, empowering you to focus on what truly matters. We believe that even the simplest moments can hold the most unexpected meaning. We’re here to help you keep those moments close, forever.
Today, there are around 80 of us working at Once Upon. The app is translated into 12 languages, has been downloaded 7.5 million times, with books delivered to over 142 countries, and we’re still growing!
To be the best we can possibly be, we need all kinds of people who can look at things from all kinds of perspectives. That’s why we need you, with your unique background, experiences, and view on life. Want to be part of our story? Get in touch!