About the role
In this role, you’ll be part of our Growth team consisting of two experienced performance marketers and a dedicated content creator. You’ll work closely with colleagues across Marketing as well as Data & Insights, collaborating to turn creativity and data into measurable growth.

The team’s mission is to build strong brand awareness for Once Upon, drive user acquisition and support our continued growth through digital marketing channels. We do this through compelling creative content, data-driven optimisation and robust analytics — always with curiosity and experimentation at the core.

This is an interim position covering a parental leave, at 50% capacity, starting as soon as possible and running for approximately one year. The role is well suited for someone looking for a part-time position or working as a contractor.

What you’ll do:

• Create and optimize performance marketing campaigns, primarily in Google Search and Google App campaigns, with additional work across Meta (Facebook/Instagram), TikTok, YouTube, and Pinterest.

• Support the organisation with insights and data-driven decisions regarding marketing strategy and performance.

• Consistently track, optimize and report the results of campaigns to improve ROAS, ARPU, CPI and other KPIs.

• Manage budget allocation based on marketing channel and type of campaign.

• Collaborate closely with the Brand and Communication teams, for example guide A/B creative tests and test new channels and trends in reaching target audiences.

Your background

Although a degree in marketing or related fields is a plus, practical experience is more important in this role. Therefore, you have at least a couple of years experience from a specialist role in performance marketing, working for an agency or consumer company.  You also have a genuine interest for data driven sales, and experience from promoting an app is a big plus.

The role demands strong knowledge in analytic tools such as Facebook Business Manager, Google Ads Manager, Google Analytics and Appsflyer. An understanding of Pinterest, TikTok and App Store is also valuable to us. Additionally, you are fluent in written and spoken English.

Who you are

To really succeed in this role you have strong analytical skills and an eye for details. You also have a communicative mindset and enjoy working closely across teams and departments to achieve results. Self motivation and problem solving come easy to you since you are a person who sees possibilities where others see obstacles. If you are also an innovative thinker with an open mind to your own and others ideas, you will be a great fit to our culture. 

Working at Once Upon

Our app was created to help people save their favorite moments in an easy and fun way, a little at a time, making everyone’s memories shine. And that’s how we want our workplace to be too – life (and work) at Once Upon should definitely be filled with happiness. Because happiness is the key to success, not the other way around. Right?

We strive for a safe, caring environment that gives everyone space to be their whole self, all the time. If you are free and have fun at work, it is easier to be passionate and responsible for what you do. We always dare to do what we believe in – failing at something is not the opposite of succeeding in the long run. And we always strive to make things better, for our Once Uponers, for our planet and for each other.

Through innovation, co-creation, transparency and our collective knowledge as a team we always aim to bring value to our Once Uponers. And that collective brain grows with every new colleague that we welcome to the team, enriching us with new perspectives, experiences and views on life. If you’re looking for a little more happiness in your life and believe working at Once Upon would be fun, well, that new colleague might just be you!

At Once Upon, we commit to being a company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

Location
Our headquarters are located in Skellefteå, in the North of Sweden. We also have offices in Piteå, Örnsköldsvik, Umeå and Stockholm. We are remote flexible, but we value the creativeness and sense of community that follows from meeting face to face with colleagues. For this role, we are primarily looking for someone based in Stockholm, with the Skellefteå office as a second option.

Let´s connect 

Does this sound like your dream job? Then we can't wait to hear from you! 

Please help us get to know you by submitting your resume or LinkedIn-profile on our website. You don't need a cover letter, but please write a line or two to let us know what you bring to the role. Applications in Swedish or English are equally welcome.

We conduct a competence-based recruitment, meaning that every person who applies to join Once Upon receives equal employment opportunities. We value a welcoming environment where everyone feels included, respected and empowered, regardless of their sex, transgender identity or expression, ethnicity, religion or other belief, disability, sexual orientation or age.

If you have any questions about the role or working at Once Upon you are welcome to contact people & Talent Management Partner, Jenny Falk at jenny.falk@onceupon.se
Last day to apply is February 1st. We review applications and invite candidates for interviews on an ongoing basis, so please don’t wait to submit your application.