We’re looking for a Marketing Data Analyst who wants to help us better understand our customers, improve our marketing efforts, and strengthen how we use data to guide decisions. If you enjoy combining analysis with real business impact and collaborating closely with marketing and growth teams, this might be the role for you.

Our app has over 7.6 million downloads, and we want to keep growing – thoughtfully, steadily, and with the help of data.

For candidates with an interest in leadership or prior leadership experience, there may be an opportunity to take on managerial responsibilities. However, leadership experience is not a requirement to apply.

About the role

This role is part of our Data & Insights team, where you will collaborate closely with stakeholders across marketing, product and growth, and work together with two Data Engineers, a User Researcher and a Product Data Analyst to ensure reliable data, meaningful insights and continued development of Once Upon’s Data & Insights strategy.

What you’ll do

• Support marketing, growth and loyalty teams with analysis of campaigns, acquisition, retention and revenue impact

• Analyze user behavior across the lifecycle to identify opportunities to improve engagement and customer value

• Develop lifecycle insights and segmentation in Braze to support customer journeys

• Evaluate marketing initiatives, experiments and channels to generate actionable insights

• Build and maintain marketing and lifecycle metrics, dashboards and reporting

• Analyze cohorts and lifetime value to inform marketing investment and retention strategies

• Collaborate with marketing, product and data teams to translate business questions into analytical approaches

• Document analyses and work with data engineering to ensure data models support analytical needs
  

Your background

We believe you have experience working with data in a marketing or growth context and enjoy turning data into insights that influence decisions.

We think you might have:

• Around 3 years of experience working with marketing analytics, lifecycle analytics or business analytics

• Experience working with SQL, Python and/or R

• Experience with CRM or customer engagement tools, such as Braze or similar platforms

• Experience analyzing campaign performance, customer behavior or lifecycle metrics

• Experience working with data visualization tools, such as Looker, Tableau or similar (we use a self-service BI tool called Steep)

• An understanding of statistical concepts and methods used to analyze and interpret data

• A business mindset and ability to translate analysis into clear recommendations

• Experience from apps, digital products or e-commerce is considered a plus

• Fluency in English

Experience with GCP, dbt, self-service BI and/or Braze is an advantage.

Who you are

You are curious, analytical and collaborative. You enjoy working closely with others and helping teams make better decisions using data.

You communicate insights clearly and can explain complex topics in a simple way. You are comfortable working in a cross-functional environment and enjoy collaborating with product, marketing and data teams.

You are structured, proactive and comfortable working independently while also contributing to team discussions and decisions.

Most of all, you care about making data useful – helping teams understand what is happening and what we should do next.

Working at Once Upon

Our app was created to help people save their favorite moments in an easy and fun way, a little at a time, making everyone’s memories shine. And that’s how we want our workplace to be too – life (and work) at Once Upon should definitely be filled with happiness. Because happiness is the key to success, not the other way around. Right? We’re also proud to be both a B Corp and a certified Great Place to Work® – recognitions that reflect our long-term commitment to sustainability, trust and a strong people-first culture.

We strive for a safe, caring environment that gives everyone space to be their whole self, all the time. If you are free and have fun at work, it is easier to be passionate and responsible for what you do. We always dare to do what we believe in – failing at something is not the opposite of succeeding in the long run. And we always strive to make things better, for our Once Uponers, for our planet, and for each other.

Through innovation, co-creation, transparency and our collective knowledge as a team we always aim to bring value to our Once Uponers. And that collective brain grows with every new colleague that we welcome to the team, enriching us with new perspectives, experiences, and views on life.

At Once Upon, we are committed to being a company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

Location

Our headquarters is located in Skellefteå, in the North of Sweden. We also have offices in Piteå, Örnsköldsvik, Umeå and Stockholm. We are remote flexible, but we value the creativeness and sense of community that follows from meeting face to face with colleagues. For this role, we are primarily looking for someone based in our Skellefteå office or Stockholm office.

Let’s connect

Ready to help shape the future of the product at Once Upon?
Apply now – and tell us what excites you most about this role. Please help us get to know you by submitting your resume or LinkedIn profile on our website. You don't have to send us a cover letter, but please write a line or two where you let us know what you will bring to the table in this role. Applications in Swedish or English work equally fine.

We conduct a competence-based recruitment, meaning that every person who applies to join Once Upon receives equal employment opportunities. We value a welcoming environment where everyone feels included, respected and empowered, regardless of their sex, transgender identity or expression, ethnicity, religion or other belief, disability, sexual orientation or age.

If you have any questions about the role or working at Once Upon, you are welcome to contact People & Talent Management Partner, Jenny Falk at jenny.falk@onceupon.se or Chief Financial Officer Viktor Karlsson at viktor.karlsson@onceupon.se.
We will review applications and conduct interviews continuously throughout the process, so we encourage you to submit your application at your earliest convenience.
Last day of application is April 10.